You know how important Search Engine Optimization, or SEO, is to the survival of your Internet Marketing business. Online success is only possible if you implement key SEO strategies into your everyday efforts. Of course, this means that there are tons of articles out there on how to improve your SEO, how to do SEO and how to be fantastic at SEO. Sadly , avoiding SEO mistakes is not a topic that is covered as well. As you read this article, we will tell you about these mistakes, and how to avoid them when marketing online.
Paying for traffic that you can get for free. Never pay for traffic out of pocket. In regard to the Google spiders, it is essential that you stay away from paid traffic as this may be interpreted by Google as being “black hat” in nature. If this happens, Google could de-list your websites. Don’t do anything to cause this to occur. So if you do just a little bit of work, you can avoid spending money in this area and get the traffic for free. Paid traffic will cost you a lot more than you think. Save your money, your time and your dignity by building your links and traffic organically. Your Google ranking will thank you for this. One thing that is interesting about Google now is they look for a 404 page when there is a problem with a page being called up. There is no good reason to not have one because it will help you with your SEO. When you let your non-existent pages sit on those other codes, it tells Google that you aren’t paying attention to your site. You always want to make the best impression with Google’s algorithm, so just make it and it will be done. You never want to have a 301 error displayed, so the 404 page will be much better to have.
You can never ignore the power of backlinking to your site, and that is what SEO is mainly about. They tell Google how many people respect you and how many people you respect. When all else fails, you have to be sure you are doing the backlinks part just right. Google tends to like it when you have a small percentage of outgoing links; so remember to do that on your sites. The linking practices for external links from your site are fairly standard, so there is no reason to deviate from that.
Search Engine Optimization or SEO is vital to the overall success of your Internet Marketing projects and businesses. You must do this the right way. Avoiding certain SEO tactics is something everyone needs to know; unfortunately, most of that information just tells you what to do.
The information in this article should hopefully steer you in the right direction saving you agony and valuable time. Learning is what allows you to avoid what not to do. When the mistakes are made by other people, and you learn from them, it’s not quite as bad.