Internet Marketing Plan – Successful online campaigns are created with a solid plan. Right now the internet is in such a state that it is very easy to get overwhelmed! Stop! Don’t consider dropping out of the “game” until you have put your internet marketing plan to action.
So what are your options for marketing online? Online, there are a number of strategies you can begin using. There are 3 broad categories as follows: 1) social sites and media 2) content marketing and 3) paid advertising.
For the most part, social media and content marketing strategies are free to use. It is also possible to advertise on the mostly free social media and content sites.
Internet Marketing Plan – Platforms Defined
Some social media sites include Twitter, Facebook and YouTube. Being free to join is a great appeal of these social media sites. Social media sites thrive on being current so your internet marketing plan needs to include the upkeep of your social media profiles. By updating your profile with current information, these social media sites “market” well.
Share your knowledge and know-how online using content marketing platforms. On the content networks, you create videos, articles and more. The thinking behind sharing content is to become an authority or expert in your chosen field.
The internet’s purpose is a collaboration of knowledge and sharing of ideas. Google, the leading search engine, was designed to index and search through university publications.
Your content online will be indexed and tagged by the search engines. To become an authority figure online, you will need to be “popular” online; this being dependent on several factors.
Paid marketing is the 3rd broad area of marketing online. It is possible to pay for advertising on social and content networks such as Facebook and YouTube! How’s that for the evolution of your internet marketing plan?
Internet Marketing Plan – Online Marketing Know-How
Your internet marketing plan can include more than what was listed above. How familiar are you with the above strategies? Do you consider yourself a marketer? Do you have an internet marketing plan in place? How do you plan to implement your strategy?
There are many questions to consider before beginning marketing. When marketing online, it is possible to spend a lot of money and have very little results. It is also easy to spend little money and get big results. It all depends on your internet marketing plan. It all depends on your internet marketing plan.
Once you create your internet marketing plan, then you can begin to implement. Your actions and strategies will grow and adapt as you become more proficient. Good things happens around here…
Your Internet Marketing Skillset
A solid internet marketing plan will take the following into consideration:
- Number of sales online.
- How many leads generated online.
- Hours of daily internet marketing available.
Beginner - Zero to very few sales online. Generated between 0-10 leads online. Able to market 1-2 hours daily.
Mid-level - Some online sales. You have generated fewer than 100 leads online. You can devote 2-3 hours daily for marketing online.
Experienced - Easily making sales online. Easily generating 10-25+ leads daily. 4-6 hours of daily marketing.
Take the above into consideration when making your internet marketing plan. Internet marketing can be a full time endeavor and you require sufficient resources, time and energy.
Your Internet Marketing Plan Focus
The following are the 3 broad categories to focus on your internet marketing plan. Choose ONLY ONE from each of the categories if you are either a beginner or mid-level marketer. As an experienced marketer, you can comfortably handle two from each category.
Social Media - Facebook, Twitter, Yahoo, Myspace, Blog
Content Marketing - Squidoo, Hub Pages, Articles, Video Content, Blogging
Paid Marketing - Google AdWords, Yahoo!/MSN PPC, Facebook PPC, Ezine PPC
Paid media strategies will require a MINIMUM of $300-$500 per month. Contine with paid advertising for at least 6 months.
Good luck in your internet marketing plan and advertising efforts.
To Your Success,
- Mike Dillard’s Magnetic Sponsoring and Daegan Smith’s Maximum Leverage.
- SECockpit (BEST) or Market Samurai (better) for your keyword research.
- The Best Spinner for generating articles f-a-s-t!
- Online Success Blueprint and our other Training Courses.
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